Why Proenza, Why?

Proenza Schouler just released their new Fall 2010 ad campaign, which seems to be raising a few questions. I love the design of the ad itself- simple and monochromatic, with a nice colourful twist provided in the actual Proenza logo. The decidedly dark campaign features the Kenny twins- Ann and Kirby, as well as Tati. While the photographs are beautiful, one has to wonder who allowed such heavy-handed photoshopping. Where are the waists, thighs and curves (even if they are barely there) on these girls?

photos from Proenza Schouler